Today, the most critical components to success in commerce are customer experience and personalization. All businesses, whether they sell toys online or shoes at a pop-up, must put the customer experience first to increase revenues, encourage customer loyalty, and boost brand awareness.

To build a stronger eCommerce presence, a customer-centric…

These days we’re all on video chat, from FaceTime with family to work meetings on Zoom. It’s become a core and — key word, expected — form of communication. Integrating video chat as a touchpoint is essential to building a great customer experience.

Why focus on customer experience? Providing an…

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