Nearly every industry has spent the last 20 years perfecting customer experience, which has led to a sea of sameness in design. Best practices have been established, flows have been optimized, and it’s getting more and more difficult to create a differentiated customer experience. The business world is in dire need of experience innovation, and now may be the best time to experiment.

With the adoption of digital technologies sped up by several years due to COVID, many industries are currently in a position to test out new technologies with the public — such as Augmented Reality (or ‘AR’).

AR…


Today, the most critical components to success in commerce are customer experience and personalization. All businesses, whether they sell toys online or shoes at a pop-up, must put the customer experience first to increase revenues, encourage customer loyalty, and boost brand awareness.

To build a stronger eCommerce presence, a customer-centric approach should be the foundation of your UX/UI, and marketing strategies. Here are some innovative ways to put your customers first in eCommerce design, with examples from brands who absolutely nailed it:

Interactive Experiences

Engaging customers with interactive content such as games, apps, product customization and polls delivers a differentiated and engaging…


These days we’re all on video chat, from FaceTime with family to work meetings on Zoom. It’s become a core and — key word, expected — form of communication. Integrating video chat as a touchpoint is essential to building a great customer experience.

Why focus on customer experience? Providing an excellent customer experience encourages people to choose your brand over the competition, remain loyal, and spread word of your business to new buyers.

In fact, research from PwC shows that more than two-thirds of companies compete primarily on the basis of customer experience, and 86% of buyers will pay more…


From the design and digital product experts that built Real Appeal — United Healthcare Group’s most successful preventative health program ever.

With over 700,000 people losing a whopping 3 Million pounds combined, the Real Appeal weight loss program has been dubbed UnitedHealthcare’s most successful preventative health program ever made.

Delivered across multiple mediums — an app & website, at-home kit, educational guides, virtual coaching sessions, and more — the program uses a balance of human interaction and digital components to produce long term behavioral health changes and positive patient outcomes.

Signature is proud to be the design and digital product…

Signature Creative

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